DEUTSCH
MEET US AT OPTI MUNICH - C4.614
  • Slider Background
BRAND

SWISS NEO-LUXURY

SOL SOL ITO – Celebrating the Splendour of Zurich’s Avantgardist Eyewear

SOL SOL ITO is for the cosmopolitan connaisseur what prescription glasses are for knowledge-seekers, and sunglasses for pleasure-hunters. As hip in Tokyo as in Zurich, we specialise in exclusive limited small series. SOL SOL ITO proudly continues the tradition of premium-value Swiss understatement: unsurpassed craftmanship, exquisite high-gloss acetate, exchangeable spring-steel arms available in various colours as patented joints designed to optimally fit all internationally known nose bridges.
 

How We See Ourselves

Glasses are more than form. Since the Middle Ages — when lenses for spectacles were made from beryl, a semi-precious polished stone — glasses have enhanced human vision. Today, individually cut optical lenses are integral to the canon of high-tech achievements that define our day and age. This makes the search for a suitable frame even more elaborate because glasses are ambivalent objects: unlike beautiful, useful things, eyewear should serve its purpose, to afford us an unimpeded view of the world, than trouble our mind. Ideally, glasses are best forgotten about. No sooner worn, however, an opposite perspective opens up: others see us, and thus also our glasses. Forever present, they blend into what others behold, and thus remember about us. This image shapes our face, individuating it for the world and its gaze.

As designers, we are aware of our role in creating personality. At SOL SOL ITO, we design glasses not to dominate a face but to accentuate its many facets. This requires the greatest possible subtlety. Our designs seek well-tempered understatement, to let your natural attributes shine while lending you self-confident, expressive radiance. Conscious of this responsibility, we expand, intuitively and carefully, the formal language that distinguishes our collection.

AWARDS

WINNER

AWARDS
Collection

SUNGLASSES & EYEGLASSES

As urban individualists, we expect glasses to adequately express our feeling of life. This desire for uniqueness has inspired us to limit our collection to six models of sunglasses and seventeen types of prescription spectacles. Available in different colours, each SOL SOL ITO series is limited to 50 specimens.

Eyewear emphasizes an aspect of human character, which we at SOL SOL ITO take pleasure in conveying for your best benefit. Glasses reveal how we reveal ourselves to others. Some people remain faithful to their favourite glasses all their lives, hailing them as a distinctive, self-identifying feature. Others adjust their glasses to a specific period in their life, as it unfolds and takes its course. They associate particular experiences and encounters with their glasses. SOL SOL ITO glasses are eyewear for life. Hence we pride ourselves on flawless functionality and superior design.
 

Materials and Production

Our long-standing experience of Swiss precision engineering and production means that state-of-the-art manufacturing matches our creative ambition, one process helping the other to deliver the greatest satisfaction, from Zurich to Tokyo.

Our frames are made from highest-quality acetate that meets the strictest standards in materials testing. Surfaces are hand-polished and all elements processed with painstaking care. Our unique attribute — SOL SOL ITO’s exchangeable twin-steel arms — has resulted in three pending patents for our innovative, proprietary frame joint and its style-defining functional silicone elements.

SALES

SWITZERLAND & WORLDWIDE

PRESS

MEDIA & PRESS

info@solsolito.com

Drop us a line

OK! Message sent. Error! Please validate your fields.
Clear
© 2016 SOL SOL ITO. ZURICH. SWITZERLAND. ALL RIGHTS RESERVED. PATENT PEND.

PHOTOS BY HANS HANSEN & TSUYOSHI WATANABE. LOGO AND PATTERN BY HAMMER.